The 14th of August 2017 marked the 29th anniversary of Enzo Ferrari’s death. The man that fuelled lust and desire in hearts and mind of almost every person, young and old, whoever witnessed a Ferrari in the flesh. Enzo founded the Scuderia Ferrari Grand Prix motor racing team and subsequently the Ferrari automobile subsidiary.
‘An entrepreneur with an engineer’s eye’. It seems that all the great entrepreneurs of our time have had the similar eye for detail and attention, as well as the intimate understanding of their product and the passion it brought to its customers. From the tech Gods like Steve Jobs and Steve Wozniak to the automotive entrepreneurs such as Enzo Ferrari, Horacio Pagani, and Christian von Koenigsegg and their pursuits of passion and speed, one thing has never changed… Their understanding of the mechanics of what makes their products the greatest, as well as the pursuit of nothing other than the passion an entrepreneur would understand.
Ferrari’s personality and management style often preceded the man. Yet he always managed to overcome any obstacle put in his way. 1962 – During the “great walk out” of most of the Ferrari drivers and key figureheads in the company, Ferrari was setting out to design, build and manufacture what can only be described as the greatest series of cars in history – the infamous 250-based models. The 250’s demolished the competition in Le Mans and have such a reputation and heritage that the 250 GTO is the most valuable car in the world, one such example being valued at an eye-watering £45 million… that converts to R765 million… We could almost build three houses for Zuma at that price.
Enzo encapsulated entrepreneurialism, quintessential Italian flair, and the fiercest of the fierce of attitudes in building one of the greatest companies of all time. A company that has inspired teenage boys and a sense of socially accepted success for decades.
Enzo Ferrari died at the age of 90, just after signing off the Ferrari F40 – a car commonly agreed upon as being one of the best cars ever made. I’m sure that Mr Ferrari is resting peacefully in the knowledge that the cars rolling out of the Maranello factory are only getting better and better.
A great man, a great entrepreneur, and one of the most influential people to have ever lived. Ciao.